Happy Monday! I hope your day went well. Last night/this morning, I barely got any sleep due to my noisy neighbors. My unwanted case of forced insomnia caused me to hop on my favorite APP to pass time since going back to sleep was out of the question. What is this favorite APP of mine, you say? It's YouTube of course! YouTube seriously is an addiction of mine. I will start watching one video, then another which inevitably leads me down a black hole of videos. My video of choice is anything beauty or make-up related. Most of the time, I come across beauty gurus that rave about certain products. Most usually have a hypnotic way of convincing you that you NEED a product in your life with direct links in their description box that is a direct gateway to more money flying out of your pockets.
So let's get real about it for a second. A lot of these big time gurus have been paid or given sponsorships to sell a product and their reviews aren't always honest. Now I have received complimentary packages, post sponsorship and have reached out to different companies for collaborations, but if I am not allowed to give my own personal review after testing it? I won't take it. Often you will see some companies will give you a percentage of product sale if your coupon code is used. That is a driving factor for them to over sell a product, correct? You may be thinking, what's wrong with that? I'll tell you why, and give personal examples as well.
Say that you have been following a beauty guru for some time now. She is known for her flawless skin and makeup application. Even before she puts on her make-up her bare skin is glowing and so heavenly you wonder if she's even human. She has probably done 5,329,334 "skin care routine" videos at this point. Then, out of the clear blue sky, she gets on her channel with a product that is for severe cystic acne talking about how she just loves it so much and it changed her life. Now could it have been possible that she used said product before? Sure. Until you go and watch other gurus' reviews and it's almost robotic, repetition. You may find yourself wondering if you are having Deja Vu, or if these ladies are being paid to read a script to sell you a product. More often than not, it's the latter.
Personal example: I reached out to a certain smaller hair pill company (that shall remain nameless until I figure out if I can say without being held liable) to do a collaboration. Said hair pill company was happy to oblige after I provided my social media information and the radio show information that I was on at the time. They offered to pay me x amount of dollars to write a positive review (yes, they said positive) or to give out a positive review on my radio show. There was a turn around time of 3 weeks for me to complete the review. I'm not sure if they were just eager to be mentioned on the radio show, or if this was their standard time requirement. I can't grow a significant amount of hair in 3 weeks, and I was highly doubtful that the hair pills would make that much of a difference either. So basically, I would have to lie. I politely declined. I will not do a review that I can't be forthcoming with whether I like it or not. You can be sure if I'm reviewing it, whether it was sponsored or not, the review is honest and true to my own personal opinion.
I wrote this blog and said all this to say: be aware and use good judgment. Do extensive research on a product yourself. Don't just go buy it because someone told you to. What works for someone else might not work for you. Use discretion in your glam quest. Until next time glammies! Stay glam xo